Where to find my books
Academic
1997
Usable Pasts: Traditions and Expression in North America. Logan: Utah State
University Press. An edited anthology of essays on vernacular traditions.
2012
Warrior Ways : Explorations in Modern Military Folklore. An anthology edited by Eric
Eliason and Tad Tuleja. Utah State University Press.
2020
Different Drummers: Military Culture and Its Discontents. Ed. Tad Tuleja. Logan: Utah State
University Press.
Nonfiction
1982
Fabulous Fallacies. 300 popular misconceptions. Harmony Books.
1985
Beyond the Bottom Line. A study of American business ethics, named by Library Journal as
“one of the best business books of the year.” Facts on File.
1987
Curious Customs. Anthropology of American social customs. Harmony Books.
1989
Foreignisms. A dictionary of foreign terms and expressions. Macmillan.
1990
Marvelous Monikers. A dictionary of eponyms. Harmony.
1992
American History in 100 Nutshells. Phrases that made U.S. history. Fawcett.
Quirky Quotations. Stories behind 500 quotable comments. Harmony Books.
1994
The New York Public Library Book of Popular Americana. New York: Macmillan. A
dictionary of popular culture.
2026
Skirmishes with Patriotism: Looking for America in the Long Shadow of Vietnam. Memoir.
University Press of Kentucky.
Collaborations/Ghostwriting
1979
The Courage to Live. Strategies for dealing with depression, written with psychiatrist Ari Kiev.
Thomas Crowell.
1980
Competing: Understanding and Winning the Strategic Games We All Play. Written with
psychiatrist Harvey L. Ruben. Lippincott & Crowell.
1983
Active Loving. Building healthy personal relationships, written with psychiatrist Ari Kiev.
Bantam Books.
1985
Strategic Selling. Bestselling guide to sales strategy written with Robert B. Miller and Stephen E.
Heiman, founders of Miller Heiman Inc.
1986
How to Motivate People: The Team Strategy for Success. Written with former NFL quarterback
and Atlanta businessman Fran Tarkenton. Harper & Row.
1987
Conceptual Selling. Guide to sales tactics written with Miller Heiman founders Robert B. Miller
and Stephen E. Heiman. Holt. Rev. ed. 1999.
1991
Successful Large Account Management. Coauthored with Miller Heiman cofounders Robert B.
Miller and Stephen E. Heiman. Holt.
1999
Cyber Rules: Strategies for Excelling at eBusiness. Written for Thomas M. Siebel and Pat
House, cofounders of Siebel Systems.
2010
Lessons Learned: A Memoir. A biography of financial analyst Ralph Cechettini. San
Francisco: privately printed.
2016
Hammerhead Six : How Green Berets Waged an Unconventional War against the Taliban to
Win in Afghanistan’s Deadly Pech Valley. By Ronald Fry with Tad Tuleja. New
York : Hachette Books.
2022
One Day a Peacock, Next Day a Duster. Memoir. Biography of PGA golfer John Shackelford.
Buda, TX: privately printed.
Fiction
1973
The Kak-Abdullah Conspiracy, Mark of the Vulture, and The Devil’s Triangle. Kung-Fu novels
written under the pseudonym Marshall Macao. Freeway Press.
1976
Land of Precious Snow. An adventure novel set in Tibet in the 1900s. Avon Books.
1987
The Cat’s Pajamas. A “fictionary” of American slang. Fawcett Books.
1989
The Catalog of Lost Books. Reviews of 100 books that were never written. Fawcett Books.
2023
Hesperides the Aarborg. A children’s animal fable, illustrated by Robbi Burns. Palmetto
Press.